As the dust settles on what was an electrifying evening at the 2023 Cinematography Salon CineGear LA Kickoff Party, we're still buzzing from the energy and excitement that filled the air at Freestyle Cinema Rentals. It was a night where industry innovation, culinary delights, and spirited camaraderie came together to create an unforgettable experience.

First and foremost, a massive shoutout to Freestyle Cinema Rentals, whose team not only provided the perfect backdrop for our gathering but also went above and beyond in every aspect to ensure a seamless and vibrant event. Their dedication to the craft and community was evident, making them the unsung heroes of the night.

The evening was a tech enthusiast's dream. Fujifilm and Frame.io teamed up to run a step and repeat, showcasing their cutting-edge Camera 2 Cloud technology. This live demonstration was not just impressive but also a glimpse into the future of filmmaking.

Atlas Lens Co. set up a lens testing area, turning the venue into a cinematographer's playground. Guests had the unique opportunity to get hands-on experience with some of the finest lenses in the industry, testing and comparing them in a real-world setting.

The highlight of the night was Aputure's grand reveal of their new lighting game-changer, the Electro Storm XT26. This 2600W high-output point-source LED fixture is a marvel of engineering, boasting features like dynamic white CCT and tint control, advanced liquid-cooling technology, and an IP65 dust & water-resistant construction. Witnessing its power, which rivals 12,000W tungsten Fresnels and 4,000W HMIs, left us all in awe of its capabilities.

Our Sponsors

Amidst the technological wonders, the tacos served were nothing short of amazing, turning into a topic of conversation in their own right. Complementing the feast, Dos Gabachos hosted a mezcal tasting that was both educational and delightfully intoxicating.

The atmosphere was kept lively and energetic, thanks to the thumping music that set the perfect tone for the night. And let's not forget Mad Mikey B of Freestyle, who ensured that the drinks flowed till the very end, keeping spirits high and conversations lively.

As we reflect on the night, it's clear that the 2023 Cinematography Salon CineGear LA Kickoff Party was more than just an event; it was a celebration of the passion, innovation, and community spirit that drives our industry. A heartfelt thank you to everyone who joined us, our incredible sponsors, and the teams that worked tirelessly behind the scenes to make this event a resounding success.

Stay tuned for more events and gatherings as we continue to explore, celebrate, and push the boundaries of cinematography together.